How to Get The Most Out of the Google Keyword Planner

The main problem for the new article writers is that they don’t know how to get an idea of writing. I say the Google has solved their problem by giving us Google Keyword Planner. They should do Keyword research to get a sense, This will be bullet light in the dark for them. Now they will ask how to do keyword research? I have the answer to most of the questions about the SEO. I have already explained in detail about keyword research in my previous post KEYWORD RESEARCH FOR SEO: The Definitive Guide.

There are some tools to use for the keyword research. Here I am going to explain about the world’s most famous and most used tool of Google for the keyword research that is “Google Keyword Planner.” Most of the people think that this tool doesn’t give an exact result. They are 100% accurate. Because they don’t know how to use is technical. I am going to explain to you how to use it beneficially.

So, we have started the wonderful Keyword research guide that includes the following chapters.

1. Introduction

2. Google KeywordPlanner

3. Long Tail Keywords

4. Commercial Intent

5. Keyword Competition

6. Keyword Research Tools

7. SEO Content

The gurus of SEO have given us this tool free, by fortune. It can tell us almost everything that we want to know about a keyword. It helps us in deep to take a decision about a keyword either to use it or not.

The updated version of Google keyword tool has a lot of features that were unavailable in the previous ones. The new tool is entirely different. In this updated version you can:

a)    Check popularity of Keyword

b)    Use filter according to your desire results

c)    Make combinational keywords by yourself in the tool

This seems right? It’s excellent. This tool will help you to go from the Earth to the Mars. Oh, I am not talking about that this is some space ship, but this will provide you an opportunity to beat the world of SEO that is the most competitive field nowadays.

The most important thing that you should keep in mind that this tool is not designed for you :D. It is designed fir the advertisers that advertise on Google. This tool is also known as Google Adwords Tool. So, there are a lot of features that may be useless for you. But they are for the advertisers. One of them is bidding.

In this keyword guide book, I am going to show you that how to use GKP to get the result near to reality. This is very important because most of the SEO beginners fail in their field due to this reason that they don’t research the word correctly and get wrong results and finally, fail and give it up. I am going to avoid you for giving up. So be attentive.

I always like to go forward step by step. So, here also I am using my strategy by going step by step.

Step # 1: Google Keyword Planner Access

1. Google keyword planner is tool of Google therefore you need a Google account to access this tool. If you have Google account then its fine and you need to log into only. If you don’t have a account then you should check the following link to make your account. It will cost only few minutes to create your account. You need to enter some information about you and your company or your business and you are done. It will take only few minutes.

It will ask you to run an active campaign but you don’t need to do this. You just have to setup your account properly.

2. If you have made your account perfectly then just login to your account. After loin you will see a menu bar on the upper right corner of the webpage. There will be an option of “tools”. That’s the thing we are struggling for.

3. You will see that there are three different tools in a Google Keyword Planner. 

We need to use only first one. The tools are given below:

• Search for new keywords using a phrase, website or category

• Get search volume data and trends

• Multiply keyword lists to get new keywords

Now it’s time for me to show you how to find awesome keywords using each of the 3 tools built into the Google Keyword Planner.

Step # 2: Choose Your Tool

Step # 1: Choose Your Tool

The keyword planner is best of all the keyword tools in the online field. It is just like a knife that cut fantastic keywords for you from the raw words.

I am going to show you that how to use the essential tools that are available in the Google Keyword Planner to grab keywords. This trick will lead you to a list of keywords that will be beneficial for your keyword campaigns.

Search for new Keywords using a phrase, website or Category

When you want to search for a keyword, you will have to enter your word here.  That is an ideal tool for finding new keywords. When you enter your word in the GKP, it doesn’t tell you the real results but very closely to the word that you entered. (as we have discussed in the first chapter). The Google Keyword Planner doesn’t generate new keyword ideas.

Now click on the “Search for new Keywords” this is completely a fantastic tool. When you click it a menu will appear as shown in the following picture.

We will discuss this menu by using breakpoints.

Enter one or more of the following

I am going to tell you the most important thing in the world about Google Keyword planner. The results that you will get from this fantastic tool will be at the base of the seed word that you will enter in the above field. Here I will show you that how you can get most relevant and accurate results.

Your Product or service:

This is the field where you will have to become king. If you are the king of this field, then you are the kind of the whole Keyword Planner. Here you enter your basic words. That are also called root words. You should not enter here a keyword in the broad sense like “Football.” I recommend that you should enter here two or three keywords. Each keyword should be different from the other one in a sense. If I talk about an example, then you should not enter only football, but you should enter here “Football free Kit” or “low price football.”

Your landing page: I have already told you that this Keyword Planner is specifically for the Ad-words advertisers. This field is also about them. But you can find a significant volume low competitive keyword from this field by entering your site homepage.

Your Product Category:

This is a very important field. This allows the user to dig into the Google Keyword Planner database to find out the most beneficial keywords. You will find here the keywords that may certainly miss if you left this field blank. If you have entered your information that you want to search in the given fields, then you can move to next step. The next step is targeting.

Targeting:

There is no rocket science in targeting the country, search engine, and the language. You just have to choose them from the given options. If you choose nothing then the language will be English, search engine as Google and the country will be the United States. You can also leave these options blank. But if you are in some country and you want to get results according to t your area then you should enter information here. It will be best practice to get the information.

Now, we move towards the last option that is negative keywords. The negative keywords are those keywords that we don’t want to see. This is actually for the advertisers. If they don’t want to see their add on the particular keyword.

Customize your search:

Here I am going to show you that what to do and how to do with these options.

Keyword Filters:

This fields as the name of the field speak honestly is about to filter the keyword that you want to include. As an example, we can say that we don’t need the keywords that have monthly searches less than 200 thousand per month. So you can filter here easily as shown in the following figure.

You can also do the same things with the suggested bid.

Keyword Options:

This tool gives the results in a broad sense. I don’t change this when I do search for the keywords. I also recommend you that not change it. There are some other options too like hiding keywords. But these can be used by only advertisers.

Keywords To Include:

This is my favorite option. By using this option, you can include a particular word in the searched keyword.

Why should you include certain keywords?

I give you an example, assume that you are searching for a “blue t-shirts.” If you wish that the keyword “blue t-shirt” should be all of the keywords as a result, then you will have to write this keyword in the field “Keywords to include.”

If you have more than one keyword to include in your search results then its simple to include them in the resulted words. You just simply enter your words in the fields of “Keywords to include.”

When you have done all the steps then just press the button to get ideas, and you will be launched to keywords result page. I will guide you more in detail in the next steps.

Get Search Volume Data and Trends

This tool doesn’t give new keyword ideas. It is helpful only if you already have an extensive list of keywords. You can search by two methods one is you can copy and paste the list of keywords, 

and the other is you can upload a CSV file that contains the specific keywords.

If you want to target your country and language, then you can also filter results by apply language and country filter.

In the end, you can get the final results. The results will tell you that how many people are interested in your keyword and their searches for that particular keyword.

Multiply Keyword Lists to get new Keyword Ideas:

This tool is useful to an extent. When you enter a keyword or groups of keywords, then it mingles them together to make some new keywords. The most of the keywords may be garbage. But this tool sometimes gives unexpectedly fantastic results. This tool is useful to search for the e-commerce store keywords. It is because this give every possible combination that people search to find a product.

Here are some steps that you can easily understand.

First: Enter a list of keywords “List1”.

Second: Enter a list of keywords again “List2”.

Third: Add another list of keywords in “List3.”

When you have performed all these activities, then click on “Search Volume” and here you will see the more fantastic results.

Step # 3: Using the Keywords Results Page

There are total three tools in this Google Keyword Planner, and I have explained them briefly. When you enter a keyword for search, then these tools land you to the results page. The results page will look like the following.

If I divide the page according to the sections of the page, then we can understand the functionality of this page easily.

Starting from the left sidebar, we can see that there are the filtering options that we have already seen on the last page. 

These features on this page give us a lot of benefits if we want to modify our search results. If you got a lot of keywords that you don’t want due to low search volume or due to highly competitive. Then you can modify results by using these features without going to the previous page.

Proceeding towards next step we see two tabs “Ad group ideas” and “Keyword Ideas.” 

Most of the people make a blunder by not going to “Ad group ideas” they only focus on “Keyword Ideas.” This is a blunder. I can show you that you can also get fantastic keywords from “Ad group ideas” tab. If you look at “Keywords Ideas”, then the results are as the following.

Here I explain that what does the each of the terms mean in this tab.

 Search Terms:  The keywords that you entered for search are called search terms.

Keyword (by relevance): Google is the most intelligent than every search engine and then every clever brain it also suggests us some other relevant keywords to the words that we entered. These words are called keywords by relevance or related keywords.

Avg. Monthly Searches:  As we can also understand from its name that “Average monthly searches.” It means that how many times the keyword is searched. This is to be noted that these searches are not exact but the range. It's not the super accurate.

There are some techniques that we can use to get near to accurate results. There are a lot of types of keywords one of them is “seasonal keywords” the example is “Christmas costumes.” This may get 500,000 searches in December and November but 5000 in May. So, the average monthly searches can betray us in most cases.

Competition:

This is the most important field that every searcher see and imagine that how tough it is to rank a keyword for him. This shows us that how many bidders are interested in this keyword.

Suggested Bid:

This is a very interesting point to note. The higher the bid, the higher the rate of the word and the traffic will be higher. This field also motivates us to do work.

Step # 4: Find Awesome Keywords

Now I have to tell you that how to use all the keywords tools, and how to use them to get most relevant and near to accurate results. Now it's game on your mind. It’s a game that how you use your mind to find some awesome and fantastic keywords. The use of these keywords will lead you towards the road of success. These keywords will help you that how your site will be on the first page.

To explain more, I am going to search some other keywords by using the most powerful tool of the Google Keyword Planner.

I use a keyword that is broad in a sense but contains the idea of the content in some particular manner. I have already discussed that how you can find the best niche in the start. If you have read and have collected some good niches, then you can use them here.

Let’s talk about an online store that sells some food. I consider some Organic food. Of you write a blog post on health benefits of organic coffee, then you should not use the keyword “Coffee” because it's too broad in a sense and too difficult to rank. You should also not use “Health Benefits of Organic Coffee” because it has too low searches. “Organic Coffee” will be best to work and to use a keyword in our blog post.

Enter that word “Organic Coffee” in the search field and then click get ideas for the next step. 

Now you got a list of keywords related to your entered word. Now click on the Ad Group Ideas. You will see the list as given below.

These keywords ideas are fantastic. You can see the list of the keywords as given below.

There is another place to find the great list of keywords that you cannot find in the tab of “Keyword Ideas.” Once you have looked the Ad group ideas, then click the Keyword ideas tab. 

Here you will see some more useful keywords.

How do you know which keywords to choose?

There are a lot of factors that experts prefer to choose a keyword, but I choose a keyword by following criteria.

Search Volume: The search volume point is very simple. The higher the search volume the good it is.

Commercial Intent: The monetization potential is more of an art than a science. I will show you in the next post about it Chapter 4: Keyword Research: The Definitive Guide. In other words, we can say that the higher the suggested bid, the higher, the easier it will be to make good money by your customers.

Organic SEO Competition: The higher the competition the difficult it is to rank that keyword. I will explain this in the next chapter. Chapter 5: Keyword Competition Analysis. It will be helpful for to cover the knowledge about keywords competition.

Step # 5: (Optional) Get Exact Keyword Search Volume Data

As I have explained the Google Keyword Planner, don’t give exact search volume. It will show you exact volume when you spend some amount to run your campaign otherwise it will show estimated value.

In actual the range is not, all in all, it may be helpful in some cases but not in all. The search volume is an average, so the volume of the keyword that you see is the roughly estimated search volume.

You can also move forward by using these estimated average monthly search volumes of your keywords. But I have a trick to get exact search volume without having an active ad-words account.

The first step is to find the keyword from the suggested list.

Then click on the blue button next to the keyword “Ad to Plan.”

Then click on “Review Plan.”

Now put a high bid for your keyword. It is because the Google consider that your ad will appear on every search of that keyword.

Now enter a high amount as a bid.

The number of impressions will give you an idea about the exact monthly searches for that keyword.

It was the guide about the Keyword Research that many SEO experts and GURUs adopt to rank their keyword.

It was the complete guide that I can give you. If you become successful in finding some good keywords then next is the game of your content.

In the next post, I will show you that How to find Long Tail Keywords easily in 2017?

Information Source: Backlinko 

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KEYWORD RESEARCH FOR SEO: The Definitive Guide

This is an age of SEO. This is SEO world. It's all about the game of SEO. In this world of Search engine optimization the quality of the written guides, the Backlinks to your site and the most important thing is the social sharing of your posts. Oh! I forgot the thing that I should never forget is the Keyword Research. This is the actual thing that decides the position of your site to stand on the Google pages either on the first page or the last one.

I am not saying that keyword research is the all in all. The SEO is the most important. The keywords give you an idea to think and to feel the fear to target the keyword if its difficulty is high. It also motivates you to hit a word that has high search volume and low competency. In other words, we can also say that it is like to search the market to know about the price of the things that you want to purchase. Like you go to the market and ask price of the thing that you want to buy from different shops and compare them, and then finally you decide that either you should buy that or not.

The Brian Dean says that“Keywords are like the compass for your SEO campaigns: They tell you where to go and whether or not you’re making progress.”

So, we have started the wonderful Keyword research guide that includes the following chapters.

1. Introduction

2. Google KeywordPlanner

3. Long Tail Keywords

4. Commercial Intent

5. Keyword Competition

6. Keyword Research Tools

7. SEO Content

Chapter 1: Introduction

If you want to get the benefit and to touch the sky, then you must contact the Keywords first and to feel the keywords you will have to do research. The most important thing to learn is How to find profitable keywords? You should keep in mind the following things to do keyword research.

I. Interest of your readers

II. Customers behavior

III. Competitors mind

Most of the people go from the following strategy.

Step 1: They come with a few keywords in their pocket by their customers' mind.

Step 2: Search these keywords into the Google’s most popular tool Keyword Planner and see the search volume.

Step 3: Pick a keyword the make them happy by search volume and bid rate.

Well, it is excellent. But now the Google is the most intelligent search engine on the earth, and the SEO strategy has changed. That’s why this guide is going to guide you in doing Keyword research from bottom to the top. In this handbook, I will show you how to?

How to Find Keywords?

How to find Phrases?

How to Target Market?

How to search the web?

The first thing after keyword research is the on-Page SEO. When you put the right keywords in the post, You will watch your site for the head of the Google. This will lead you towards more traffic. If more traffic then will see that there are more customers if more clients in a shop it means the store is selling things and earning a handsome amount.

But there’s a catch. Before you select a keyword tool to search, you should find the best niche topics that will help you directly to rank your site. I am succeeded in the quest for the best niche then no one can stop you to become on the top of the Google.

Niche Topics: Don’t work hard but smart

As I know the people, they just go the simple keyword planner tool and search a keyword like Google Keyword Planner. In actual they are in the wrong. Here I will show you that why they are going to make a big a mistake. The Google keyword planner tool always gives the horrible keyword ideas.

I don’t go forward by not giving an example. Here I’ll show you, HOW?

If you search a word “Basketball,” then the following words may be in your mind if you are the hard fan of your game. But if you enter the word basketball in the GKP you will see the following results.

You can see here that no related keyword is shown here.

In short, we can say that the Google keyword planner tells us the keywords those are very very close to the entered word. This too shows you the keywords are close but not directly related. These are the most profitable keywords in your field.

It’s not the time to worry because there is a lot of keywords to rank. The keywords cannot end. I am not saying that the Google keyword planner give wrong results. I am saying that the tools cannot give you the exact result. Therefore we should not rely on the tools for keyword results. The only thing you can do through these is to find the niche topics.

How To Find Niche Topics?

You are entering the zone of wonder. I will tell you the why I am focusing on the niche topics. And what is Niche Topic, exactly?

In simple language we can that the niche topics are the subjects in which the customer is interested. This is also not a single and final word this can be a broad topic on which a lot of content can be written. I am going to guide you that how you can easily find your niche topics by using these keyword tools. If you have a big business of basketball hoops. Then if you enter the word basketball hoop in the Google Keyword Planner, you will see that the results are useless. As you can see.

We cannot deny from the complete tool. Maybe some of the keywords are beneficial for you but there are a lot of words with less competition but useless. You cannot find best-fit keywords quickly it requires a lot of work. I am going to teach you the best way.

You know what I think?

I think the niche topics are the best way to find the best keywords. Niche topics are the topic the thing that your customer cares about. The client will attract to the butter topic that is related to the bread, but the customer will not attract towards the Windows 10 features that are entirely a different thing.

If someone is interested in buying the basketball hoop then he may also be interested in buying the following things.

1)    Tricks for the shoot throw

2)    Highlights for slam dunk

3)    Athletes Nutrition

4)    Methods to increase the height of vertical jump

You can see that these searches are closely related to the niche topic. If we talk about the “Tricks for the shoot throw” we see it is a part of the niche “shooting throw.” The niche markets are small markets they cannot support the website. I am telling you the fact point that most of the websites are ranked with only 2-5 keywords with heavy search volume and the commercial intent for you to optimize pages around you. But when mix up these keywords you will be able to see that these are the more low competition keywords. If are fantastic in finding the best niche topic then the keywords finding become more accessible for you.

Now we are going to create our first niche topic list

The main reason for struggling to find the best niche topic is to sort the topics that your readers or customers like to search in Google. The main benefit of the blogging is that you need only a word file or simple any editor. Now, you should have at least 5-6 different niche topics to find the great relevant keywords. If we talk about our topic on the “basketball hoop” then we come to the following points.

a. Dribbling Drills

b. Athletes Nutrition

c. Shoes for basketball

d. Shoot a 3-pointer

e. Vertical jump

If you want to find more topics or niches then I give you some tips.

1. Buyer Personas

2. Forums

3. Wikipedia Table of Contents

4. Reddit

5. The Head, Body and Tail

1. Buyer Personas:

The mind of the customer is the best way to find the topic of niche. You should always care about the customers and the interest potential of your customers. If are succeeded in finding the interest of your customers then you are going on the right path and you can easily find the keywords. If you are considering the buyer’s persona then you should care about the following things.

a. Gender

b. Approximate Income

c. Things that they struggle

d. Age

e. What they want to accomplish (both personally and professionally)

The customer persona depends upon the industry. I never insists without giving an example. Assume our example of “basketball hoop” if you have customer’s persona then you will definitely have the customers. The way that I like is to use slides. One slide is shown below as sample.

Persona: Parent of high school basketball player

This will help you how to get into the head of parents just like a bullet. This will reveal the more best topics related to your niche.

2. Forums:

Forums are the most important part for promoting your site. You must have an eagle eye on the forums. They must be on your finger tips 24 hours a day, 7 days a week and 365 days a year. If you want to find a forum that is related to your niche topic then you can use the following queries in Google.

“Keyword” + “forums”

“keyword” + “forum”

“keyword ” + “board”

Go to boardreader and click “forums” as you can see in the left corner on the top.

Now, it’s time to enter the keyword & gust press “search”.

Now, you can easily find the forums that are relevant to your audience and niche.

When you find the forum then note the division of the forum into sections. Probably you will find your niche in the sections because each section is a niche itself.

If you want to go deep then also search some more niche topics according to your customer’s taste.

If I talk about my topic of “basketball” I have discovered the following the most relevant niche topics.

a. Basketball socks

b. Basketball accessories

c. Basketball confidence

If you have found the niche topics then add them to your website for better customer experience. Keep in mind this will make the sense for your original niche topic.

3. Wikipedia Table of Contents

The most famous and the most authentic website in the world is Wikipedia. Wikipedia has become a phrase. In Wikipedia the table contents of every topic are the niche about the relevant field.

On Wikipedia everyone can find the niche topics from the table of contents these are curated by the thousands of industry experts into the neat categories. Here I will guide t=you that hoe to use Wikipedia for the better results to find best niche topics.

1. First of all, go to the world most famous site “Wikipedia” and type a heavy keyword. For example we talk about the “basketball” as we have been in the previous discussion.

2. You can easily see in the content section of the Wikipedia page that there a lot of niche topics. I have mentioned it in the picture below.

3. If you look at the page sections then you will realize that these sections are the best niche topics. These topics can boost your site and you can touch the sky. These topics are so important that you may not have found these topics elsewhere.

4. Wikipedia is the world’s biggest inner liked site. If you click on the some of the inner site links that are relevant then you can also find the killing niche topics.

5. When you will go to that page. See the table of contents on that page. You will realize that this topic has more niche topics that you can add to your site. If we talk about the picture given below then we realize that we have found three more niche topics.

a. Boxing out

b. Notable NBA rebounder

c. Types of rebounds(defensive, offensive)

If it’s easy then comment below.

4. Reddit

Reddit is favorite source of traffic of most of the famous bloggers. It is because it wors well if you have high commet karma and post karma. Oh! Leave it’s a different topic. I will talk about this in some other post. You can find best fits for your niche topics on the reddit. You will ask HOW? Don’t worry I am here to tell you HOW?

We assume that you are running a website that is about food of dogs. Then your audience will be related to the people those are interested in pets. Here we discuss step by step.

1. First of all got the reddit.

2. Search for a topic that have massive search volume. The keyword must be related to your audience or the product that you want to sell.

I enter “Dogs.”

3. Choose a subreddit.

4. Now find the post that has maximum number of comments on the post. In every post you can find a Niche topic. If I say about the picture below then “dog food allergies” is best niche topic. 

5. The Head, Body and Tail

Now, we have learnt about the niche topics and also that how to find them. Now, it’s time to find the keywords.

We should divide the keywords into three categories. The categories are:

a. Head

b. Body

c. Tail

Head Keywords:

Head keywords are short keywords these are used in the first two paragraphs. These keywords have unexpected search volume. These consists of single word. If we choose an example word then assume “Insurance” or “Vitamins”. These keywords have a big figured serch volume every month. Head terms are tough to rank.

Body Keywords:

Body keywords are combination of two or three words. They also has a noticeable search volume every month. We can say that the body keywords are more meaningful than head keywords. For example “Order Vitamins Online” is more specific than “Vitamin.” These words have low competition than the head keywords. But you will have to work hard to beat your competitors.

Long Tail Keywords:

The keywords that consists of more than four words are said to be long tail keywords. These are more specific than body words. For example “Order Vitamin D Capsules Online” is long tail keyword and is more specific than “Order Vitamins Online.” They don’t have a big search volume but they are very important and are easy to rank. But I say that the majority of searches on the Google are of Long tail keywords.

I recommend that the if you are new in the field of SEO you should use long tail keywords and body words.

Here I explain WHY?  As you know that I don’t move forward without giving a valid reason. So, we know the body words have a noticeable search volume, Customer interest and the competition. When you are working to rank the body keywords then the closely related words on your site will be ranked automatically. In other words If you want to easily rank your body word then you must hit Long tail keyword that may consists of 4- 10 words. If you become successful in ranking the long tail keyword then the related body keyword will be ranked auto.

Because they are easy to rank as compare to body words and head words, many SEO experts recommend this strategy to rank the words.

Problems with Long tail keywords:

There are no benefits with dis-benefits because there are no roses without thrones. The problem is the long tail keywords have very low search volume. So what you should do is, You need to write a lot of articles on the different keywords on your site.

One thing that cannot be ignored is that publishing with the long tail keywords can hit you and you can be at risk of Google Panda Penalty. There are some companies that lost millions by using this strategy are “Demand Media” and “Suite101“.

I am not saying that you should not use long tail keywords. I am saying that don’t make hundreds of articles to rank Long tail keywords.

It was the first chapter that was about the introduction of the Keywords. In the next chapter I will show you how to make your niche topic a keyword. Alsop I will explain that how to use Google Keyword Planner in a better way.

Information Sourse: Backlinko

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